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Jon Sherman

Marketing Your Pottery Business

Effective marketing strategies to promote your pottery studio and attract customers.

"Marketing is no longer about the stuff you make but about the stories you tell." - Seth Godin

Understanding Your Audience

Identifying your target audience is crucial for effective marketing. Understand their preferences and tailor your approach accordingly.

Utilizing Social Media

Social media platforms are powerful tools for promoting your pottery. Share your work, engage with followers, and showcase behind-the-scenes content to build a loyal community.

Participating in Local Events

Join local art fairs, markets, and exhibitions to showcase your pottery. This not only increases visibility but also allows you to connect with potential customers.

Building an Online Store

Consider creating an online store to reach a broader audience. Use platforms that cater to artisans and provide a seamless shopping experience.

Utilizing Social Media

Social media platforms are powerful tools for promoting your pottery. Share your work, engage with followers, and showcase behind-the-scenes content to build a loyal community.

Participating in Local Events

Join local art fairs, markets, and exhibitions to showcase your pottery. This not only increases visibility but also allows you to connect with potential customers.

Building an Online Store

Consider creating an online store to reach a broader audience. Use platforms that cater to artisans and provide a seamless shopping experience.

Consistency is Key

Stay consistent with your marketing efforts. Regularly update your content and engage with your audience to keep them interested in your pottery.

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